ADVERTISER TERMS AND CONDITIONS
Introduction. This
Agreement between you and The Network ("Sage Runner") consists of the Sage Runner
Standard Terms and Conditions ("Terms and Conditions"), the Sage Runner Program (the
"Program") Guidelines, which may be revised periodically, and the terms of any
advertising campaign you submit or modify. "You" or "Advertiser" means the
entity identified in this enrollment form, and/or any agency acting on its
behalf, which shall also be bound by the terms of this Agreement. Please read
very carefully these Terms and Conditions and the Program.
- Uses; Partner Sites. You agree that
your ads may be placed on (i) any site owned or operated by The Sage Runner (a
"Sage Runner Web Site") and (ii) on any site owned by a third party (a "Partner")
with which Sage Runner has an agreement to place Sage Runner ads ("Partner Site").
Unless otherwise agreed to in writing by Sage Runner, any ads may be modified
without your consent to comply with any policy of Sage Runner or any Partner Site.
Sage Runner reserves the right to, and in its sole discretion may, at any time
review, reject, modify, or remove any ad. The Partners may also have certain
rights allowing them to reject, modify or withdraw ads placed under this
Agreement. No liability of Sage Runner and/or any Partner shall result from any
such decision.
- Communications Solely With Sage Runner.
Even if your ad(s) are placed on Partner Site(s), you agree to direct to
Sage Runner, and not to any Partner, any communication regarding your ad(s) on any
Partner Site.
- Approval of
Advertisement. Any character title, keyword, site description or URL
(collectively, the "Listing") and Bid Amount submitted to the Sage Runner Network
is subject to the prior approval of Sage Runner. Sage Runner will not allow any
Listings which are inappropriate, offensive or irrelevant. Once you submit
your Listing, Sage Runner will review your submission for editorial integrity,
relevance, appropriateness and accurate mapping to the Sage Runner network of
Sites. You will be notified of rejections. Sage Runner reserves the unrestricted
right to reject or cancel any Listing for any reason at any time. When you bid
for placement on the Sage Runner network of sites, your approved Listing may also
be posted on sites with which we have partnered (at a minimum, the Listing's
title will be displayed). As a result, Listings may appear anywhere on the
World Wide Web, including on our sites and our partner sites, Listing
positioning and placement is determined by Sage Runner in its sole discretion and
is subject to change in Sage Runner' sole discretion. Sage Runner reserves the right
to edit any titles and/or descriptions and to suspend and/or remove any
Listing at any time for any reason.
- Sage Runner Guidelines. The Sage Runner
Guidelines contain many important policies and procedures. Sage Runner may modify
the Sage Runner Guidelines at any time upon notice published on the Sage Runner Web
Site.
- Parties' Responsibilities. You are
responsible for knowing the contents of the Sage Runner Guidelinest. You are
solely responsible for the selection of all "Targets" (any category, and
other targeting mechanism), and for the content of your ads, including URL
links. Sage Runner is not responsible for anything regarding your Web site(s)
including, but not limited to, maintenance of your Web site(s), order entry,
customer service, payment processing, shipping, cancellations or returns.
- Prohibited Uses. Sage Runner strictly
prohibits using the Sage Runner Web Site or any Partner Site(s) (i) to generate
fraudulent impressions of or fraudulent clicks on Advertiser's ad(s) or
third-party ad(s), including but not limited to using robots or other
automated query tools and/or computer generated search requests, and/or the
fraudulent use of other search engine optimization services and/or software;
(ii) to advertise substances, services, products or materials that are illegal
in any state or country where the ad is displayed; (iii) in any way that
violates any policy posted on the Sage Runner Web Site, as revised from time to
time; or (iv) to engage in any other illegal or fraudulent business practice
under the laws of any state or country where the ad is displayed. You may not
include links to any Web site(s) as part of your ad, unless the content found
at such site(s) is relevant to your Target(s). You may not run multiple ads
linking to the same or similar site on the same search results page; or (v) to
advertise the direct sale of animals. You may advertise listing or portal
services of animals for sale or adoption. Violation of these policies may
result in removal of your ad or immediate termination of this Agreement, and
may subject you to state and federal penalties and other legal consequences.
- Termination; Cancellation. Sage Runner may
at any time, in its sole discretion, terminate the Program, terminate this
Agreement, or cancel any ad(s) or your use of any Target. Sage Runner will notify
you via email of any such termination or cancellation, which shall be
effective immediately. You may cancel any ad and/or terminate this Agreement
with or without cause at any time. Cancelled ads will be discontinued within
24 hours of notice received via your account on the Program homepage.
Termination of your account shall be effective when Sage Runner receives notice
via your account on the Program homepage. Upon termination for any reason, (i)
you shall remain liable for any amount due for ads already delivered or for
clicks on any ad(s), and (ii) Sections 2 and 4 through 15 shall survive
termination. Existing credits on your account will be available for use only
towards Sage Runner. Should your account be terminated with a credit balance,
your credit will not be refunded. All deposits are non-refundable.
- Confidentiality. Each party agrees not
to disclose Confidential Information of the other party without prior written
consent except as provided herein. "Confidential Information" includes (i)
ads, prior to publication, (ii) submissions or modifications relating to any
advertising campaign, (iii) clickthrough rates or other statistics (except in
an aggregated form that includes no identifiable information about you), and
(iv) any other information designated in writing as "Confidential." It does
not include information that has become publicly known through no breach by a
party, or has been (i) independently developed without access to the other
party's Confidential Information; (ii) rightfully received from a third party;
or (iii) required to be disclosed by law or by a governmental authority.
- No Guarantee. Sage Runner makes no
guarantee regarding the levels of impressions or clicks for any ad on its site
or those of its Partners. Sage Runner may offer the same Target to more than one
advertiser. You may not receive any impressions for your ad(s) if for a given
Target there are more advertisers than available display positions.
- No Warranty. Sage Runner MAKES NO
WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT TO
ADVERTISING AND OTHER SERVICES, AND EXPRESSLY DISCLAIMS THE WARRANTIES OR
CONDITIONS OF NONINFRINGEMENT, MERCHANTABILITY AND FITNESS FOR ANY PARTICULAR
PURPOSE.
- Limitations of Liability; Force Majeure.
In no event shall Sage Runner or any Partner be liable for any act or omission, or
any event directly or indirectly resulting from any act or omission of
Advertiser, Partner, or any third parties (if any). EXCEPT FOR THE PARTIES'
INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS HEREUNDER, (i) IN NO EVENT
SHALL EITHER PARTY BE LIABLE UNDER THIS AGREEMENT FOR ANY CONSEQUENTIAL,
SPECIAL, INDIRECT, EXEMPLARY, PUNITIVE, OR OTHER DAMAGES WHETHER IN CONTRACT,
TORT OR ANY OTHER LEGAL THEORY, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL
PURPOSE OF ANY LIMITED REMEDY AND (ii) Sage Runner' AGGREGATE LIABILITY TO
ADVERTISER UNDER THIS AGREEMENT FOR ANY CLAIM IS LIMITED TO THE AMOUNT PAID TO
Sage Runner BY ADVERTISER FOR THE AD GIVING RISE TO THE CLAIM. Each party
acknowledges that the other party has entered into this Agreement relying on
the limitations of liability stated herein and that those limitations are an
essential basis of the bargain between the parties. Without limiting the
foregoing and except for payment obligations, neither party shall have any
liability for any failure or delay resulting from any condition beyond the
reasonable control of such party, including but not limited to governmental
action or acts of terrorism, earthquake or other acts of God, labor
conditions, and power failures.
- Payment. You agree to pay Sage Runner an upfront,
non-refundable set up fee in the amount set forth on the registration form.
You also agree to pay Sage Runner based on the number of click-throughs to the
specified Web site generated via the Sage Runner Service. Such amount shall be
determined by multiplying the number of click-throughs by your Bid Amount for
each keyword and site purchased. You hereby authorize Sage Runner to charge your
credit card for your pre-determined amount as pursuant to the terms set forth
in connection with the Sage Runner Service and you agree to pay all such charges.
Sage Runner will not rebill or perform scheduled charges to
your account. Your advertising with Sage Runner is contingent on a avaialble
credit in your Sage Runner account. Sage Runner will suspend your currently
active campaigns in the Sage Runner Service if your account balance falls to $0.
If your account is reduced to $0 for 90 days or more, Sage Runner may terminate
your participation in the Sage Runner Service. If you dispute any charge made
under the Program, you must notify Sage Runner in writing within sixty (60) days
of any such charge; failure to so notify Sage Runner shall result in the waiver by
you of any claim relating to any such disputed charge. Charges shall be
calculated solely based on records maintained by Sage Runner. No other
measurements or statistics of any kind shall be accepted by Sage Runner or have
any effect under this Agreement. All deposits to your Sage Runner account are
non-refundable.
- Representations and Warranties. You
represent and warrant that (a) all of the information provided by you to
Sage Runner to enroll in the Program is correct and current; (b) you hold all
rights to permit Sage Runner and any Partner(s) to use, reproduce, display,
transmit and distribute ("Use") your ad(s); and (c) Sage Runner and any Partner(s)
Use, your Target(s), and any site(s) linked to, and products or services to
which users are directed, will not, in any state or country where the ad is
displayed (i) violate any criminal laws or third party rights giving rise to
civil liability, including but not limited to trademark rights or rights
relating to the performance of music; or (ii) encourage conduct that would
violate any criminal or civil law. You further represent and warrant that any
Web site linked to your ad(s) (i) complies with all laws and regulations in
any state or country where the ad is displayed; (ii) does not breach and has
not breached any duty toward or rights of any person or entity including,
without limitation, rights of publicity or privacy, or rights or duties under
consumer protection, product liability, tort, or contract theories; and (iii)
is not false, misleading, defamatory, libelous, slanderous or threatening.
- Your Obligation to Indemnify. You
agree to indemnify, defend and hold Sage Runner, its agents, affiliates,
subsidiaries, directors, officers, employees, and applicable third parties
(e.g., all relevant Partner(s), licensors, licensees, consultants and
contractors) ("Indemnified Person(s)") harmless from and against any and all
third party claims, liability, loss, and expense (including damage awards,
settlement amounts, and reasonable legal fees), brought against any
Indemnified Person(s), arising out of, related to or which may arise from your
use of the Program, your Web site, and/or your breach of any term of this
Agreement. Customer understands and agrees that each Partner, as defined
herein, has the right to assert and enforce its rights under this Section
directly on its own behalf as a third party beneficiary.
- Information Rights. Sage Runner may retain
and use for its own purposes all information you provide, including but not
limited to Targets, URLs, the content of ads, and contact and billing
information. Sage Runner may share aggregate (i.e., not personally identifiable)
information about you with advertisers, business partners, including
syndication Partners, sponsors, and other third parties. The display of your
ad on Partner Site(s) will provide access to Partner(s) to the content of your
ads, including the URL(s), and any contact or other information that can be
obtained through such URL(s), as well as data regarding queries or clicks on
directory categories that may enable such Partner(s) to determine your
Targets.
- Miscellaneous. Any decision made by
Sage Runner under this Agreement shall be final. Sage Runner shall have no liability
for any such decision. You will be responsible for all reasonable expenses
(including attorneys' fees) incurred by Sage Runner in collecting unpaid amounts
under this Agreement. This Agreement shall be governed by the laws of
Texas, except for its conflicts of laws principles. Any dispute or claim
arising out of or in connection with this Agreement shall be adjudicated in
Navarro County, Texas. This constitutes the entire agreement between the
parties with respect to the subject matter hereof. Any modifications to this
Agreement must be made in a writing executed by both parties. The waiver of
any breach or default of this Agreement will not constitute a waiver of any
subsequent breach or default. If any provision herein is held unenforceable,
then such provision will be modified to reflect the parties' intention, and
the remaining provisions of this Agreement will remain in full force and
effect. Advertiser may not resell, assign, or transfer any of its rights
hereunder. Any such attempt may result in termination of this Agreement,
without liability to Sage Runner. The relationship(s) between Sage Runner and the
"Partners" is not one of a legal partnership relationship, but is one of
independent contractors. This Agreement shall be construed as if both parties
jointly wrote it.
- Code:
Sage Runner Referral Partner ad codes must be not be modified from original format
without consent from Sage Runner. You agree to use the ad code provided for
displaying Creative not more than THREE per page view. Referral Partner ad
codes may be placed in email messages. Sage Runner Referral Partner ad codes may
be used on Webpages that contain forums, discussion boards, or chat rooms.
Publisher can not alter, copy, modify,
take, sell, reuse, or divulge any Sage Runner computer code, except as is
necessary to partake in the Sage Runner Network, provided, however, with the prior
approval of Sage Runner, a Publisher may, in certain instances, modify the Sage Runner
computer code for purposes of inserting certain pre-approved language above or
below an advertisement served by Sage Runner.
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